"Love Blossom Here" Spring Campaign
Type of Project
New and Existing Pet Parent Customers
Touchpoints for each of the 41 brands
Paid search, paid social, website, organic social, email, SMS, in-resort signage
To acquire new customers leveraging peak season traveling through driving brand awareness and consideration.
To drive incremental purchases by existing customers leveraging peak season traveling at the consideration and retention stages.
Expressing key brand values and services tied to the spring season theme of new flowers blossoming
Visually communicate those values through photo imagery, spring floral masking, and a distinct letter style.
© Copyright 2023 Leslie Ann Weinberg
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