"Love Blossom Here" Spring Campaign
Type of Project
Integrated Campaign
Industry
Pet Care
Target Audience
New and Existing Pet Parent Customers
Touchpoints for each of the 41 brands
Paid search, paid social, website, organic social, email, SMS, in-resort signage
Project Objectives
- To acquire new customers leveraging peak season traveling through driving brand awareness and consideration.
- To drive incremental purchases by existing customers leveraging peak season traveling at the consideration and retention stages.
Creative Stategy
- Expressing key brand values and services tied to the spring season theme of new flowers blossoming
- Visually communicate those values through photo imagery, spring floral masking, and a distinct letter style.
