Type of Project Brand Identity
Industry Food & Dining
Business Casual Sushi Fusion
Deliverables Brand style guide | Visual system toolkit | Experiential Design | Asset library
Touchpoints Interior and exterior restaurant experience | HOH advertisement | website and mobile app | digital and social media | menus | marketing collateral
Project Description
  • Brought out the brand essence of the start-up chain of Asian-fusion casual build-your-own style restaurants through the creation of a unique, engaging, and notably entertaining brand identity strategy and visual system, style guidelines, and an asset and template library.
  • From conception to completion, I created an entertaining, unique, and cohesive dine-in experience with captivating wall murals, menu boards, and design elements.
  • Designed the website and mobile applications, integrated campaigns, advertisement, signage, digital assets, omnichannel social media content, and email marketing templates from conception to completion.
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