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Pet Parent Mobile App and Portal
Type of Project 360º Campaigns
Industry Technology | Pet Care
Target Audience Pet Parents | Pet Resorts
Touchpoints/campaign/1 of 41 brand Omnichannel paid and organic social media | website assets | email campaigns | In-resort and DOOH advertisement
Challenge Rapid deployment of on-brand 360 campaigns for 41 brands
Solution Build a unique style that can be used across all brands and feature launches
Mobile App Launch Campaign

360º campaign assets aimed to inform and excite pet owners about the launch of the new mobile app that enables booking and managing their pet's care. Convenience is the primary driver. Deliverables are branded customized templates for each of the 41 participating brands.

PreCheck Launch Campaign

360º campaign assets to inform pet owners and get them excited about the new PreCheck service designed to allow pet parents to complete a detailed check-in form before arrival. The key message focused on time savings, convenience, and safety. Deliverables are branded customized templates for each of the 41 participating brands.

Webcam Launch Campaign

360º campaign assets to inform pet parents about webcams are now in their Pet Parent Portal where they to monitor their pet while in daycare. Trust and convenience are the key messages. Deliverables are branded customized templates for each of the 41 participating brands.

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