Water Wings Swim School started as a “Mom & Pop” local school, and has grown into a leading chain of schools in western United States. I was brought on to create the Water Wings Brand personality and visual identity. Collaborating directly with the CEO, I created a comprehensive brand identity system, including the brand identity guidelines, logo, mascot, level characters, style guide, and asset and template library. I am responsible for creating, refining, and maintaining brand design across all projects, locations, and campaigns. From concept to production, I create all marketing materials, environmental displays, shop design, digital assets, web and UI design, social media posts, e-blasts, signage, and other advertising and promotional materials that satisfy Water Wing's business goals and objectives.