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Season's Treatings Holiday Campaign
Type of Project Integrated Campaign
Industry Pet Care
Target Audience Pet Parents
Deliverables Campaign toolkit | Omnichannel assets | Print collateral | In-lobby displays | and DOOH advertisement
PROJECT OVERVIEW

Goals and Objectives

Leverage engaging, eye-catching holiday and seasonal themes and sentiments to:

  • Drive peak season early booking, ATC, and full-capacity stays for the holidays  
  • Drive retail sales using cohesive promotion campaigns across all touchpoints
  • Drive post-holiday/off-peak daycare reservations
  • Stimulate customer engagement, loyalty, and new customer acquisition

Creative Strategy

Create a nationwide seasonal campaign for 41 brands and 160 resorts that is cohesive, engaging, entertaining, and fresh in an effort to enhance brand equity and overall customer and public experience.

Key Artwork by Service

Used across social channels, including paid search and social, organic posts, and email and SMS campaigns.

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Key Artwork by Program

Used across social channels, including paid search and social, organic posts, and email and SMS campaigns.

Listed left to right: 1) Loyalty and Referral; 2) Retail

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Email campaign series

Listed left to right: 1) Thanksgiving booking and gift guide; 2) Daycare and retail promotions; 3) Winter holiday bookings and gift guide

Thanksgiving reservations email
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