KreAsian Kitchen Branding
KreAsian was a start-up restauant that has since grown into a chain in the San Fernando and Conejo Valleys. My responsibility has been to create a catchy brand identity and personality that fits this unique, free-thinking, healthy, and open-minded take on a “Subway”-style sushi bar. I have created the identity system including the brand identity guidelines, logo, slogans/messaging, style guide, and asset and template library. From conception to completion, I have designed a unified shop design that distinguishes the KreAsian restaurants; menus and menu boards, promotional materials, environmental displays, digital assets, web and UI design, social media posts, e-blasts, signage, and advertisement.